Like many health plans, engaging and activating vulnerable populations at scale is critical to Home State Health. Tailored conversations through text messaging between the health plan and the individual improves member engagement, which leads to improved quality measures and health outcomes. Advances in Conversational AI enable Home State Health to deliver meaningful dialogue that address multiple topics, incorporate Social Determinants of Health (SDOH) and drive member action.
This case study from Home State Health focuses on engaging Medicaid members at scale on numerous topics leading to desired outcomes.
Webinar participants will learn about:
- Working with the State to develop the most optimal opt-in program
- The benefits of Conversational AI in orchestrating tailored dialogues at scale
- Key program outcomes
- How to design and launch Conversational AI programs