Annual consumer experience reporting consistently ranks health insurance behind other industries. With the rapid digital advances sparked by COVID, it is more important than ever that health insurance providers understand current consumer sentiment and effectively align customer service and self-service with what their members find most important. This webinar will give attendees exclusive access to results from a large scale survey, conducted in April 2021, informing health insurance providers about:
- What members’ find most critical to health plan engagement
- What members’ find most frustrating given the current state of health insurance CX
- Where payer and member respondents differ and align on digital CX issues
- What CX information payers need to realize organizational cost savings and membership growth
Having access to this direct research will give health insurance providers an edge on the competition, and invaluable insights to help effectively prioritize service and digital-focused initiatives for the coming year.