[Magazine] Perspective: the patient edition
Report: Think you’re patient-centric? Think again. Find out how patients really feel about patient-centricity. Learn what they would like to experience along with tools and tips for maximising patient engagement across the product life cycle¬ -- from clinical trials to service design and creative campaigns.
In this issue of ‘Patient Perspective’ we show you many ways the healthcare industry can place a greater emphasis on patient-centricity, and how pharmaceutical companies are developing products and services that better serve unmet patient needs.