Global telecom providers generate the most revenue and strengthen customer loyalty when they have a deep understanding of their best coverage areas. This requires knowing who their customers are, where they need coverage, and how they interact with telecom services. Global geocoding, location analytics, and comprehensive data can help reveal these vital insights.

Layering multiple datasets related to demographic and address information provides an in-depth view of telecom markets around the world. Locating existing customers or prospects and enriching their profiles with attribution related to age, education level, ethnicity, income, and expenditures gives telecom providers the detail they need to develop strategic products, services, and campaigns.

Join this webinar to understand how to leverage global location intelligence and demographic data to boost revenue and customer satisfaction.  

Register now and learn more about: 

  • Analyzing coverage areas with address data and geocoding
  • Identifying lookalike markets with globally consistent demographic data
  • Layering multiple datasets to develop an accurate view of customers and coverage areas

Featured Speakers

Tim McKenzie

Subject Matter Expert, Location Intelligence for Telco & Big Data

For over 15 years Tim has been working with the world’s leading telecommunications companies to develop unique industry solutions built around data. Solutions have involved improving data quality and building tax databases for telco billing transactions, developing customized solutions for data-driven network planning and optimization, building customer coverage maps for use in advertising, and planning and customer acquisition strategies for 5G networks. With the massive volumes of data these solutions involve — such as attaching billions of network events to over 9,000 address-based attributes — Tim’s team is also helping customers leverage location intelligence in cloud-native/big data environments.

Briana Brown

Product Marketing Manager

Briana currently works for Precisely, where over the past three years she has developed and marketed location intelligence data products. A geographer by trade, Briana has previously worked in geospatial product management, consulting, and bilingual technical writing. She has volunteered with the United Nations Humanitarian Data Exchange program, working to create an open source environment for geospatial humanitarian data. Briana holds master’s and bachelor’s degrees in Geographic Information Systems.

Date:  Tuesday, October 13, 2020
Time:  2pm ET / 11am PT
Duration:  1 Hour

Register now for this webinar