ATSC 3.0, more commonly known as NEXTGEN TV, is reshaping TV in the U.S. Beyond better picture and sound, NEXTGEN TV will deliver a new range of interactive experiences directly in the living room.
Join Vewd, the National Association of Broadcasters (NAB), and Evoca to understand both the current state of NEXTGEN TV as it deploys across the U.S. and the future use cases that will further accelerate the convergence of Broadcast and Broadband.
Featuring insights from Sam Matheny, CTO and EVP of NAB, Todd Achilles, CEO, of Evoca and Henrik Sten, VP of Business Development of Vewd, the webinar will address topics including:
- The current state of NEXTGEN TV availability and efforts to drive widespread consumer adoption
- New services and experiences powered by NEXTGEN TV
- How NEXTGEN TV moves beyond the TV to address mobile and connected car segments
- How other global hybrid TV deployments illuminate future opportunities and possibilities for NEXTGEN TV