As cord cutting catches fire and streaming video upends the traditional market for pay-TV services, many believed that sports content – with its rabid fans and real-time appeal – would remain immune to significant digital disruption. However, based on recent trends, it appears that even our great national pastimes could fall into the great disruptor that is the internet.

Yet this market upheaval could also open up significant opportunities. In an always-connected world, how might football fans follow their favorite teams in the off season? Are there opportunities to better connect communities of baseball aficionados during key games? And would hockey enthusiasts pay extra for a virtual reality stream from box seats at the playoffs?

It’s clear that sporting events provide a fundamentally different viewing experience than, say, scripted dramas. Nonetheless, it’s also clear that sports, like just about everything else, will be affected by the world’s new digital reality. 

Featured Speakers:

Min Kim
VP, Business Development

Min Kim manages the company’s distribution and strategic partnerships. This includes a partnership with the National Cable Television Cooperative that enables NCTC’s 850+ member companies the ability to provide a broadband and over-the-top (OTT) streaming TV bundle to its collective customer base of nine million subscribers.

Kyle Smetanka
Senior Product Manager, Metadata

Kyle is focused on designing and delivering compelling data solutions for the Media & Broadcasting, Electronics and Entertainment industries. Most notably, Kyle launched the Sports Metadata vertical in 2015 and SongConnect – TiVo’s first major application of machine learning technology in music discovery. 

Brett Sappington
Senior Research Director
Parks Associates

As a senior director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. 


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