Wireless and wired telecom providers use geocoding and location analytics for network planning and subscriber acquisition. Location data becomes even more critical during 5G deployments. For example, for fixed wireless deployment using millimeter wave (mmW) bands, which provide extremely high speeds and capacity in focused areas, operators must accurately know what the best locations are for deploying 5G small cells. Just as important is knowing what the customer locations are that will be inside the coverage area.

How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address. Typically, however, engineering, marketing and customer service use siloes and inconsistent in-house datasets, myriad data products and formats, and disparate analytical tools.

The result can be costly mistakes across a range of use cases, including misplaced 5G infrastructure that blocks signals and investments in neighborhoods that aren’t a good market for 5G services. For cable operators looking to expand network penetration, errors include inefficient routing of fiber drops and overlooked occupants of near-net buildings. In this webinar, we will examine a different approach to linking latitude/longitude with an accurate address and data attributes such as building footprint, height and occupancy as well as neighborhood-level demographics.

Topics covered in this presentation will include:

  • Challenges CSPs face today in using data for network planning, including new 5G infrastructure and optimizing existing wired networks for both end users and backhaul customers
  • Understanding and implementing accurate address and geocoding data across multiple use cases, including customer acquisition
  • How a Master Location Data approach can efficiently augment lat/long and address data with detailed attributes needed by engineers and marketers

Featured Speakers

Mike Ashmore

Portfolio Director, Global Geocoding

Mike Ashmore is the Portfolio Director for the Global Geocoding product line. He is a veteran of the geospatial industry having spent 20 years solving location-based problems for clients in various sales, operational and product management roles and is an expert in global addressing and geocoding. Prior to this he was a Business Process Management specialist. Mike is a British national who has made his home in Boulder, Colorado.

Tim McKenzie

Subject Matter Expert, Location Intelligence for Telco & Big Data

For the over 15 years Tim has been working with the world’s leading telecommunications companies to develop unique industry solutions built around data. Solutions have involved improving data quality and building tax databases for telco billing transactions, developing customized solutions for data-driven network planning and optimization, building customer coverage maps for use in advertising, and planning and customer acquisition strategies for 5G networks. With the massive volumes of data these solutions involve — such as attaching billions of network events to over 9,000 address-based attributes — Tim’s team is also helping customers leverage location intelligence in cloud-native/big data environments.

Date:  Wednesday, May 27, 2020
Time:  12:00pm ET / 9am PT
Duration:  1 hour

Register now for this webinar