Pharma brand managers have moved from traditional marketing models for a myriad of familiar reasons. However, the now favored Omnichannel approach has been difficult to implement because it requires the discipline of a cross-channel strategy that seamlessly integrates content – both online and offline – to provide consistency across multiple “buyer” physician touchpoints. This webinar will cover how RWD can accelerate executing on a true omnichannel outreach.
Benefits of registering include:
- Learning how clinical data married with other important RWD assets can pinpoint when a provider is testing and treating a de-identified patient for a given condition.
- How timely compliant clinical data can connect the dots, then programmatically drive better decisions — when your reps should engage, when to serve an ad, when to send an email.
- Get more value and ROI from your marketing spend with precise timing, messaging and targeting.
- How you can leverage the agency and resources you already utilize.
- View all of your KPIs in one dashboard including Veeva integrations.