Leading up to the PRC Compliance & Best Practices Summit in September 2021, Fierce Pharma is launching a seminar focused on Marketing Compliance on April 22, 2021. This seminar will have a concentrated focus on streamlining the review process and development of omnichannel and multi-channel marketing communications. Join the targeted conversation to ask the questions you’ve been dying to ask, learn how your colleagues in the field are employing these new methods, and gain a competitive advantage.

Covering a variety of niche areas related to PRC, each seminar will feature a combination of case studies and panel discussions, followed by an interactive Zoom workshop!

Interested in speaking or sponsoring? Contact us!

Agenda

11:00AM-11:30AM ET (30 mins)
Keynote: The Future of Omnichannel Marketing & Modular Content

  • Justify the significance of omnichannel marketing and outline how modular content can streamline the review process.
  • Map out the blueprint of success needed to implement a successful and compliant omnichannel marketing campaign.
  • Break down examples of pre-approved modules that have saved a significant amount of time and money.


11:35AM-12:05PM ET (30 mins)
Case Study: Optimization of User Experience Within Social Media through Innovative Regulatory and Compliance Solutions

  • Evaluate a platform agnostic approach to evaluating social media engagement
  • Develop business-friendly guidelines to ensure efficient promotional reviews
  • Explore high-level risk mitigating solutions


12:10PM-1:00PM ET (50 mins)
Panel Discussion: Compliantly Leverage New Channels in Today's Digital Age to Better Communicate with Key Stakeholders

  • Combine medical, legal and regulatory requirements with authentic storytelling and personalization across channels
  • Create a streamlined PRC process for new technological implementations and omnichannel capabilities
  • Utilize metrics, analytics, and insights to enhance channel engagement with HCPs, patients, and KOLs


2:00PM-4:30PM ET
Interactive Zoom Workshop: Perfect the Compliance of your Promotional Content
In this interactive online workshop, attendees will be broken up into small groups which will each be given a unique mock-product and market landscape. These mini committees will be assigned with the task of developing a series of communications through a marketing, medical, regulatory, and legal lens. Attendees will then all come back together, and each group will present their collateral for review and feedback.

Registration includes access to the live sessions on April 22nd, as well as the on-demand version (excluding the Zoom workshop) for 30 days. Certificate of Attendance available upon request.

For information on government and non-profit discounts as well as group rates, please contact Alyssa Smail at [email protected].

Featured Speakers

Micheline Awad, MBA

Director Regulatory Affairs, Advertising and Promotion
Neurocrine Biosciences, Inc., United States

Micheline Awad leads the Neurocrine Biosciences Promotional Review Committee (PRC) as well as represents Regulatory on the Medical Review Committee (MRC). She has over 18 years of Biotechnology/Pharmaceutical industry experience including 3 years in Regulatory Affairs (RA) and 12 years in RA - Advertising & Promotion. She has been at Neurocrine Biosciences for 4 years. Micheline’s Regulatory experience includes Biologic, Drug, and Device, and multiple product/indication launches. She received her M.B.A. from University of Southern California with a focus on Strategy and Marketing, and her B.S. in Biology specializing Biotechnology from George Mason University.

Madhavi Bellamkonda

Director, Regulatory Affairs, Advertising & Promotion
Abbott

Madhavi is a seasoned, medical device, regulatory affairs professional with expertise in advertising and promotion. She has been employed with the cardiovascular medical devices division of Abbott since 2007 and worked on high-tech based medical devices with Cisco Systems Inc. from 2012 to 2013. She has extensive experience in the management and execution of digital and social media promotional programs in addition to authoring and implementing regulatory procedures, processes and systems that address promotional activities, worldwide. Madhavi has offered large group training programs on regulatory requirements for medical device advertising & promotion in various parts of the world. She is currently Regulatory Affairs Director for Abbott’s Vascular medical devices division and heads the global regulatory advertising and promotion team.

Eugenia Blackmon

Executive Director, Social Media & Digital Health
Allergan Aesthetics, an AbbVie Company
Attorney & community leader, Eugenia Blackmon, Esq. is a high-functioning professional that values relationships. Prior to joining Allergan, Eugenia was General Counsel and Compliance Director for UniWorld Group Inc., the longest standing multicultural advertising agency in the United States, head quartered in Brooklyn, New York. Before working in advertising law, Eugenia was a Corporate Mergers & Acquisitions Senior Associate for the national office of PriceWaterhouseCoopers in Washington, DC. Upon joining Allergan, Eugenia expanded her expertise in Digital Marketing and led a digital transformation initiative for Allergan Aesthetics and Women’s Health.

Passionate about bias and racial disparities in American society, Eugenia coordinated and moderated the first race-based diversity conversation at the 2019 ANA Advertising Law & Public Policy Conference and the 2019 Multi-Cultural Marketing Conference. Interested in supporting executive professionals as a bias coach, Eugenia obtained her coaching diploma from New York University and Executive Coaching certificate from the College of Executive Coaching. While working at legacy Allergan, Eugenia facilitated Leadership Moments that Matter workshops, a curriculum designed by Allergan HR for Allergan managers to consciously create a more inclusive leadership style.

Eugenia has southern roots and attended the University of North Carolina at Chapel Hill and received a Bachelors in both Philosophy and African-American studies. She obtained her Juris Doctorate from North Carolina Central School of Law and Masters in Taxation from Georgetown Law Center.  A wife and mother of a six year-old and nine year-old, Eugenia is passionate about increasing inclusive culture in America through her role as Executive Director, Social Media & Digital Health within AbbVie’s Office of Ethics and Compliance.

Leeann Bonaventura

Director, Promotional Regulatory Affairs
AstraZeneca

Leeann Bonaventura is a biotech professional with over 10 years in the pharmaceutical and biotech industry with the last 8 years in Promotional Regulatory Affairs (PRA). She is currently a Director of Promotional Regulatory Affairs at AstraZeneca supporting the oncology portfolio. She has lead regulatory review of promotional materials including pediatrics, vaccines, respiratory and various oncology products and associated diagnostics. In addition to reviewing materials for Advertising and Promotion, she has developed SOPs and policies and procedures for the process of the Promotional Review Committee (PRC) and accompanying training materials and in-person training for cross-functional stake holders.

Howard L. Dorfman

Adjunct Professor
Seton Hall University School of Law

Howard L. Dorfman is Founder of H.L. Dorfman Pharmaceutical Consulting, LLC, which provides compliance, regulatory, and risk management consulting services to pharmaceutical and biotech companies and law firms. In addition, he is an Adjunct Professor and Distinguished Practitioner in Residence at Seton Hall Law School, where he teaches courses on FDA Law and related subjects in the Health Law and Healthcare Compliance programs. Previously, Mr. Dorfman served in various senior capacities in national and international pharmaceutical and biotech companies.

Ryan McGinnis

Bio-Medicines Omnichannel Advisor
Eli Lilly and Company

Ryan McGinnis is the Omnichannel Director for Bio-Medicines at Lilly. His team is focused on creating meaningful connections and remarkable experiences for their customers. Ryan has held a wide variety of experiences across business units in his 15 years at Lilly, including sales, sales leadership, brand marketing, and sales + marketing capabilities development. He is a graduate of the University of Georgia Terry College of Business with degrees in Marketing and Management.

Moulakshi Roychowdhury

Executive Director, Regulatory Affairs, US Advertising & Promotion
Allergan Aesthetics, an AbbVie Company

Moulakshi (Mou) Roychowdhury, Pharm.D., J.D. is the Executive Director of Regulatory Affairs, US Advertising & Promotion at Allergan Aesthetics, an AbbVie Company and leads a team of professionals who advise the company on FDA regulations. Moulakshi is passionate about finding creative and compliant ways to communicate with consumers and healthcare providers to optimize their knowledge in making healthcare decisions. Moulakshi has found her niche working on unique pharmaceutical direct-to-consumer promotion and digital transformations and believes that if intentions are ethical and in support of public health, compliant pathways must exist.

Megan Schmidt

Head, Material Approvals Process (MAP)
Novartis

Megan has nearly 25 years of marketing and advertising experience, most recently in a compliance role leading the Material Approval Process (MAP) for the US Pharmaceutical Division of Novartis. Her areas of focus are organizational change, acquisition integration, and competitive differentiation in a highly-dynamic, customer-focused culture. Megan pulls from her diverse commercial background, both in Pharma and outside the industry, to strategically partner in a way that will collaboratively drive innovation, compliance, and speed to market objectives.

Raakhi Khera Sippy

Vice President, Head of Global Pharma Marketing Operations
GlaxoSmithKline

Raakhi has held roles in client servicing while at Unilever, Yanmar, Japan and Grey Worldwide, and joined GSK in 2005 as a Senior Brand Manager. Through the years, she’s held various commercial roles within the organization in US Pharma, Classic and Established Products (CEP), Global Therapy Areas & Platforms. She took on her current role in July 2017 as part of an initiative to transform the operating model for GSK to drive digital efficiencies and performance. As the Vice President and Head of the Global Pharma Marketing Operations (GPMO), Raakhi works with a wide range of partners both inside and outside the organization to bring digital innovation and transformative thinking to GSK.

Date:  Thursday, April 22, 2021
Time:  11:00AM ET—4:30PM ET
Registration Cost: $595