Kate Horvath launched her digital career at PHD Media, supporting the GlaxoSmithKlein (GSK) advertising investment, where she managed vendor relationships and negotiated respective media buys, analyzed campaign performance metrics with continuous optimizations and recommendations,
and created analytical buy summaries.
With a strong foundation in media planning, she grew her advertising experience on the publishing side at Hearst Media Solutions, developing ahead-of-the-curve marketing experiences for fashion, retail and lifestyle brands, rooted in bespoke video and thoughtful editorial experiences,
strategically delivered to custom audience segments at scale across multiple touchpoints of a consumer journey. During this period, she was a content marketer for ELLE.com, writing and developing partner social media posts, e-mail blasts, subscriber newsletters and News Channel blog
She joined PROPELLER in 2019, a healthcare marketing agency, bringing new thinking and a unique cross-industry perspective, as well as a deep understanding of the digital media landscape— integral in efficiently and effectively personalizing and evolving healthcare professional customer
Kate currently leads Pharma and Medical Device client strategy and innovation—from business planning and positioning and messaging to breakthrough tactical recommendations.
She also oversees company-wide people and culture initiatives, including the vision of Propeller Pulse, PROPELLwell, virtual onboarding, training, and more.