6 in 10 Americans live with at least one chronic disease, and 33% of them experienced a worsening of that disease during the pandemic. Coming out of the crisis, people facing chronic health conditions are actively working to reclaim their health and are re-thinking the relationships and resources that help them do that. Join us for a discussion centered on insights into today’s real-world patient experience - drawing from millions of consumer conversations in health social networks.
Key patient priorities include:
- Utilizing on-demand, at-home tutorials for rehab techniques that improve health;
- Connecting with leading medical experts and disease specialists to understand new treatment options and recommended tests and procedures;
- Finding ways to overcome adherence challenges – including side effects, insurance changes and more; and
- Strengthening my support system of people who “get it” because they’re facing similar challenges.
Learn how forward-thinking health marketers are embracing this opportunity to engage and empower chronic condition patients when and where they’re actively seeking and discussing health information.