Innovations that Empower Business

A monthly series with FiercePharma exploring the power of data and advanced analytics

LexisNexis® Risk Solutions is a leader in providing essential information to help customers assess, predict and manage risk. We provide solutions that combine public and industry-specific content with advanced technology and analytics to assist our customers in evaluating and predicting risk and enhancing operational efficiency.

With today’s rapidly evolving environment, we have created this five-part content series to highlight pressing issues and topics that are more pertinent today than ever before. Each month we will tackle a different issue — from trends to create successful life sciences organizations, to the importance of data analytics for business compliance — and we hope you use these as resources to glean insights that can be helpful for your organization.

By using the power of data and advanced analytics, we help our customers make better, timelier decisions.

 

Optimizing marketplace insights during times of uncertainty  is a resource that helps Life Science organizations navigate the shifting market landscape by understanding emerging market trends through de-identified medical claims data.

The practice:  Traditionally, pharma companies use a combination of prescription data and internal sales reporting to look for potential buyers in their prospecting and market development activities.

The problem: These types of insights provide only a limited view and lack any competitor information. Without incorporating a thorough analysis of medical claims data, companies miss out on gaining a broader picture of the marketplace.

The solution: What matters is having actionable insights to effectively execute targeting strategies as new market trends continue to emerge. Proper implementation of the applicable data points from medical claims forms can boost ROI for companies of all sizes and types.

Download this white paper to learn the best practices of incorporating the RIGHT data points into your organization's market development strategy.


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