The new normal has made it imperative for pharma companies to leverage digitization, automation and the direct-to-consumer model to thrive and outperform competition.
Customers’ (Healthcare Professionals (HCPs) and patients) desire to interact wherever and whenever they want, is driving rapid innovation in the digital customer engagement arena. As a result, multi-channel approaches are increasingly giving way to the pursuit of an omni-channel integrated experience, wherein marketers would be able to design campaigns based on individualization of content, channels and timing. But, there are roadblocks to delivering an omni-channel customer experience.
Significant challenges are faced during its execution in the areas of data accessibility, approved content and creative, time lags, technology integration and efficacy measurement plan. In addition, optimization approaches and insights generation are plagued with these same drawbacks as pharma stakeholders seek to tread a better path to engagement.
In this webinar, we will review the current strategies being employed to engage with HCPs and patients. The live discussion will cover practical considerations for achieving a perfect omni-channel marketing experience. The panelists will also discuss the enablers that make delivering omni-channel experience possible, including the types of data needed, and the critical role Artificial Intelligence and predictive analytics play.