The new normal has made it imperative for pharma companies to leverage digitization, automation and the direct-to-consumer model to thrive and outperform competition.

Customers’ (Healthcare Professionals (HCPs) and patients) desire to interact wherever and whenever they want, is driving rapid innovation in the digital customer engagement arena. As a result, multi-channel approaches are increasingly giving way to the pursuit of an omni-channel integrated experience, wherein marketers would be able to design campaigns based on individualization of content, channels and timing. But, there are roadblocks to delivering an omni-channel customer experience.

Significant challenges are faced during its execution in the areas of data accessibility, approved content and creative, time lags, technology integration and efficacy measurement plan. In addition, optimization approaches and insights generation are plagued with these same drawbacks as pharma stakeholders seek to tread a better path to engagement.

In this webinar, we will review the current strategies being employed to engage with HCPs and patients. The live discussion will cover practical considerations for achieving a perfect omni-channel marketing experience. The panelists will also discuss the enablers that make delivering omni-channel experience possible, including the types of data needed, and the critical role Artificial Intelligence and predictive analytics play. 

Featured Speakers

John K. Thompson

Global Head of Advanced Analytics and Artificial Intelligence
CSL Behring

John is an international technology executive with over 30 years of experience in the business intelligence and advanced analytics fields.  Currently, John is responsible for the global Advanced Analytics & Artificial Intelligence team and efforts at CSL. John’s technology expertise includes all aspects of advanced analytics and information management including – descriptive, predictive and prescriptive analytics, artificial intelligence, analytical applications, deep learning, cognitive computing, big data, data warehousing, business intelligence systems, and high-performance computing.

 Prior to CSL, John was an Executive Partner at Gartner, where he was management consultant to market leading companies in the areas of digital transformation, data monetization and advanced analytics.  Before Gartner, John was responsible for the advanced analytics business unit of the Dell Software Group.

 John is co-author of the bestselling book – Analytics: How to win with Intelligence, which debuted on Amazon as the #1 new book in Analytics in 2017 and has built start-up organizations from the ground up and he has reengineered business units of Fortune 500 firms to reach their potential. 

Rahul Avasthy

Lead, Digital Transformation and Experience

Rahul leads digital transformation and experience practice at Abbott, a global healthcare company that helps people live fully at all stages of life, a Fortune 150 company with a market cap of $150Bn+ serving in 160 countries. Rahul is based out of Chicago, USA where Abbott has its Global headquarters. He’s particularly interested in irreversible process transformation, reducing org-wide design/development waste, and breakthrough digital marketing innovations. Rahul specializes in problem-solving via design thinking and service design, leading workshops, developing growth, and experience strategy for the business.

Victoria J. Phelan

Managing Director, Consulting

Vicki is a Managing Director in KPMG’s Consulting Practice where her focus is Shared Services and Outsourcing. She partners with life sciences company executives to define an optimized, sustainable service delivery model that allows their firms to achieve their business goals in the midst of unparalleled industry, regulatory, and technological disruption. Vicki is also the Global Lead Partner for a leading global pharmaceutical company which capitalizes on her 30 years of Pharmaceutical and Life Sciences industry experience. Additionally, she has responsibility for overall relationship management and customer satisfaction for several other major Pharmaceutical companies.  

Prior to KPMG, Vicki held the same role at outsourcing advisory firm EquaTerra. Which was acquired by KPMG in 2011. Before EquaTerra, Vicki ran an IT outsourcing consulting firm, aligne, inc which had a dedicated focus on the Healthcare and Life Sciences industries. She was also a client executive and in management for IBM’s chemical and pharmaceutical sectors group in her early career.

Ramu Ramalingam

Senior Vice President, Sales, Life Sciences
WNS Global Services

Ramu Ramalingam is a multifaceted, life sciences industry leader with 30 years of experience in academic research, pharma R&D, commercial operations, and business development roles.

At WNS, Ramu is leading sales function for life sciences sector in the areas of research and analytics, finance & accounting, procurement and supply chain services. He has led large teams in data, advanced business analytics and insights supporting new product planning, sales, marketing, medical affairs and real-world evidence to identifying new opportunities to grow market shares of blockbuster brands and improve revenue forecasting.

His passion is to co-create customer value by cross-pollinating the life sciences industry with the best practices and cutting-edge technologies from non-pharma industries such as consumer, CPG, retail and banking.

In the supplier side, he grew research, analytics and insights business from ground up and established the business unit as a respectable and well-known entity in the marketplace. He led the development of ground breaking, cloud-based forecasting platform FORECASTO and successfully commercialized it.

Prior to WNS, Ramu was a research scientist at pharma and academia in the areas of gene regulation and adenovirus gene therapy vectors. He has presented in large conferences and published his research in high impact journals, including the prestigious Nature Medicine.

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