Monetize Your Data – the Three W’s
The hospitality space needs to be disrupted – far too often, traditional marketing campaigns fail to capture the right guests, at the right price. With the abundance of data flowing between systems, there are fresh opportunities to engage with customers throughout their digital journey, but in order to do that, hospitality brands need to redefine what the customer journey means to them.
Ireckonu – a company focused on delivering data-centric guest experiences – broke down three elements that, when combined with a brands data, will increase the engagement, lifetime value, and return rate of guests and customers alike.
“The Three W’s” focus on a roadmap of brand outreach, guest recognition, and return on investment in order to showcase how any hospitality brand can drive higher profit margins with the data they already have.