When cellular operators are investing billions of dollars into 5G deployments, they have to look at more innovative ways to expand their revenue base beyond traditional broadband data plans. Many leading operators have long understood the value of advertising as one of the potent ways to diversifying their revenue streams. However, managing different monetization business models as well as integrating them with their core connectivity offerings has historically proven to be very difficult.

The key is a comprehensive monetization platform that not only solves the complexity and provides new revenue opportunities but also increases user experience and engagement.

Tune in to this webinar to hear from experts at McKinsey and InMobi in an engaging discussion on the challenges, opportunities, and solutions, including:

  • How advertising can help recoup 5G CapEx
  • How to connect and manage relationships with the vast ecosystem of content creators, app owners, and advertisers
  • Whether it makes sense to do it in-source or outsource advertising efforts
  • Are there lessons to be learned from previous experiences?

Featured Speakers

Rajat Wanchoo

Vice President – Industry Partnerships
Telcos & OEMs

Rajat leads InMobi Group’s global industry partnerships with Telecom Operators & Mobile OEMs worldwide. With 16+ years of core Telecom, Wireless & Mobile industry expertise, Rajat has been working closely with dozens of leading global Telcos, Carriers & MVNOs across USA, Latin-America, Asia-Pac, Middle-East, UK & Europe.

His charter is to help Telcos run, scale, incubate, launch & successfully monetize ‘new revenue’ services including VAS, m-Commerce, Content-commerce & always-on AdTech led businesses.

Rajat brings close to two decades of Mobile Industry expertise in building & running ARPU-defining businesses embracing Mobile, Wireless, AdTech, IOT, OTT, Video/Cable, Digital lifestyle & Next-Gen Programmable Networks-as-a-service.

Laksh Maggoo

Associate Partner

A leader in McKinsey’s TMT practice helping global telcos shape their network and consumer agenda, Laksh serves telcos with a strong focus on technology (5G and Fiber) deployment and monetization with a deep understanding of the consumer side of the business. He also co-leads next-gen network deployment and experience within McKinsey globally. Prior to McKinsey, Laksh also has experience with Verizon and Reliance.

Prakash Sangam

Founder and Principal
Tantra Analyst

Prakash Sangam is the founder and principal at Tantra Analyst, a leading boutique research and advocacy firm. He is a recognized expert in 5G, Wi-Fi, AI, Cloud and IoT.

Prakash has more than 20 years of experience working for Qualcomm and Ericsson. He writes a column for RCR Wireless News, regularly contributes to Forbes, EE Times, Enterprise IoT Insights, and hosts Tantra’s Mantra podcast.

He is often quoted in the media, including CNBC, and NBC, VoA, Sdx Central, Times of India, and has been on the speaking circuit for leading industry events, including Mobile World Congress, MWC Americas (CTIA), and IWCE.

Prakash holds a Bachelor’s in Electronics and Communications from Karnatak University in India, and an MBA from San Diego State University.

Date:  Tuesday, November 16, 2021
Time:  2pm ET / 11am PT
Duration:  1 Hour

Register now for this webinar