When cellular operators are investing billions of dollars into 5G deployments, they have to look at more innovative ways to expand their revenue base beyond traditional broadband data plans. Many leading operators have long understood the value of advertising as one of the potent ways to diversifying their revenue streams. However, managing different monetization business models as well as integrating them with their core connectivity offerings has historically proven to be very difficult.
The key is a comprehensive monetization platform that not only solves the complexity and provides new revenue opportunities but also increases user experience and engagement.
Tune in to this webinar to hear from experts at McKinsey and InMobi in an engaging discussion on the challenges, opportunities, and solutions, including:
- How advertising can help recoup 5G CapEx
- How to connect and manage relationships with the vast ecosystem of content creators, app owners, and advertisers
- Whether it makes sense to do it in-source or outsource advertising efforts
- Are there lessons to be learned from previous experiences?