Food insecurity has increased during the pandemic all across the country. In a recent survey 31% of Kaiser Permanente members identify food insecurity as a social need. Since August 2019, Kaiser Permanente has partnered with HealthCrowd to successfully bridge the gap between members and CalFresh through an omnichannel outreach campaign, leveraging text messages, emails and live phone assistance to encourage members to check their eligibility and apply for CalFresh. Realizing success, Kaiser Permanente has now expanded the program across all of their markets, supporting more than 70,000 members to apply for CalFresh or SNAP benefits.
- Targeting members who are at-risk for food insecurity with relevant messaging
- Leveraging community partnerships to maximize impact
- Building scalable, highly adaptable campaigns
- Expanding outreach across communities