Approximately 1.3 million Kaiser Permanente members experience food insecurity. Compounding this, California has one of the lowest rates of SNAP participation in the country, with nearly $2 billion in food benefits that are unclaimed each year. In August 2019, Kaiser partnered with HealthCrowd to initiate an omnichannel outreach campaign to bridge the gap between members and CalFresh. The campaign leveraged text messages, emails and live phone assistance to encourage members to check their eligibility and apply for CalFresh - all in as little as 10 minutes!

Key takeaways:

  1. Targeting members who are at-risk for food insecurity
  2. Leveraging community partnerships to maximize impact
  3. Building scalable, highly adaptable campaigns
  4. Designing the next phase of outreach

Featured Speakers

Pamela M. Schwartz

Executive Director
Kaiser Permanante

Pamela Schwartz joined Kaiser Permanente in 2001 and currently serves as Executive Director of Community Health. With over 25 years of experience in healthcare space she has a breadth of experience in health care delivery, health insurance, non-profits, foundations, universities and government agencies to improve community health. Pamela has demonstrated success achieving impact through a wide range of strategy and evaluation initiatives.

Kastury Priya

Director of Strategic Accounts and Partnerships

Kastury Priya is Director of Strategic Accounts and Partnerships at HealthCrowd, where she advises health plans, providers and other healthcare organizations on leveraging data-driven digital outreach to foster healthy actions. Her work is focused on addressing the needs of vulnerable and underserved populations, many of whom view their phones as a lifeline to access key services that impact care. Prior to HealthCrowd, Priya worked at IBM on the strategy and implementation of large-scale digital transformations at industry leaders like Whirlpool and Wolters Kluwer.  


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