It is becoming increasingly difficult for Operators to deliver TV services profitably – content costs keep rising, technology is evolving rapidly, and consumer needs are changing fast.
TV services are also part of the consumer bundle that attracts and retains highly profitable broadband subscribers – not offering TV services is a business risk that extends beyond just the TV service itself. So what is the best path forward for MVPD’s? How can Operators best integrate fast growing OTT services into their offerings? And how can this effectively be done without breaking the bank?
This webinar looks at the data behind this situation and makes recommendations that allow Operators to thread the needle – to continue to maintain TV as part of the service bundle while removing the risk.