It is becoming increasingly difficult for Operators to deliver TV services profitably – content costs keep rising, technology is evolving rapidly, and consumer needs are changing fast.

TV services are also part of the consumer bundle that attracts and retains highly profitable broadband subscribers – not offering TV services is a business risk that extends beyond just the TV service itself. So what is the best path forward for MVPD’s? How can Operators best integrate fast growing OTT services into their offerings? And how can this effectively be done without breaking the bank?

This webinar looks at the data behind this situation and makes recommendations that allow Operators to thread the needle – to continue to maintain TV as part of the service bundle while removing the risk.

Featured Speakers

Jeffrey De Sarno

Access Communications

Jeffrey De Sarno is a seasoned leader that brings strategy and passion to his role and cares deeply about providing exceptional experiences to customers. In his role as Chief Technology Officer at Access Communications Co-operative, he is mainly focused on the management of Information Technology, Engineering, Business & Technology Transformation, Digital Media/Online Experience, Business Intelligence, Product Development and Next Generation Wireless Broadband and Video Services.

Jeffrey has been involved in the telecommunications industry for over 25 years. He has extensive experience developing future technology visions, delivering reliable, leading-edge and market-responsive network access to customers.

Mick McCluskey

VP Product Management
Enghouse Networks

Mick McCluskey is VP of Product Management at Enghouse a leading provider of software solutions assisting operators leverage digital transformation to drive profitability in fast changing and emerging markets. In the area of video solutions, Mick has been pivotal in creating the Elevate solution - a truly disruptive TVaaS solution which permits payTV operators manage transition while maintaining profitability in a rapidly changing market. He is currently working on solutions that help operators take advantage of key technology and industry trends like OTT video, IoT and 5G.

Jon Giegengack

Hub Entertainment Research

Jon Giegengack is the founder and principal at Hub Entertainment Research. He launched Hub in 2013, as the convergence of technology and entertainment began to gain speed. Jon recognized the need for real-time insight about the changing world of digital entertainment: from how people discover new content, to how they consume it, to how they pay for it (if they pay at all).

Jon and the Hub team work with leading entertainment brands including ABC, Comcast, Netflix, Hasbro, Sony, AMC and AT&T. Jon has more than 20 years of experience in research for the entertainment industry.

Giegengack is a regular speaker at industry events, and his work has appeared in publications like Variety, The Wall Street Journal, Adweek, Multichannel News, and eMarketer.

Date:  Wednesday, October 21, 2020
Time:  2pm ET / 11am PT
Duration:  1 Hour

Register now for this webinar