Amid a veritable sea of different over-the-top services and compatible devices, the combinations seem endless and present a tricky situation for managing linear rights. Aspects like regional sports blackouts, which can be tough to keep straight on linear TV platforms, become much more complicated when dealing with nascent streaming services and rights that can limit clearances based on device types, time and location. Metadata can play a crucial role in correctly managing these rights while also appropriately managing ad insertion.

As more and more content delivery is IP-based, some operators have turned to web interfaces like SCTE’s Event Scheduling and Notification Interface (SCTE 224) in order to communicate regional blackout/alternate content selection, market protection, or other content restrictions.

Can metadata help programmers avoid having to reoriginate channels or blackout content by easing the process of serving alternate content when rights are restrictive? Can metadata allow broadcasters to better monetize OTT by allowing for more targeted ad placements within streams? Can metadata make the rights management process less cumbersome for programmers and providers within OTT environments? This Fierce webinar will delve into these topics and more.

Featured Speakers

Stuart Kurkowski

Principal Architect
Comcast Technology Solutions

Stuart is a recognized technical leader in the dynamic ad insertion and VOD/linear metadata fields. He is widely respected as an energetic thought leader, both internally and externally, within the cable, broadcast and OTT sectors. He’s the technical lead behind the Comcast Technology Solutions Linear Rights Metadata Manager, an unprecedented and market-leading product used by FOX Networks, NBCU, and others. As such, his expertise spans standards efforts including SCTE standards 130, 35, and 224 (he authored its latest major revision) as well as CableLabs ESNI.

Joe Mancini

Product Director
Comcast Technology Solutions

Joe Mancini is Director of Product for Comcast Technology Solutions, a division of Comcast Cable. In this role, Joe works across the video platform business to provide technology oversight, alignment, and strategy. Joe and his team have played a strategic role in the development of next generation video delivery solutions at Comcast Technology Solutions. Prior to joining Comcast Technology Solutions, Joe served as Director of Solutions Delivery at THIS TECHNOLOGY and was responsible for the implementation of Dynamic Ad Insertion solutions to tier 1 operators.

Brett Sappington

Sr. Director, Research
Parks Associates

Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events. Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur.

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