What’s Next: COVID-19 and Fitness Industry Recovery

Where do we go from here? The COVID-19 pandemic has rocked the fitness industry. Many dedicated club owners have filed for bankruptcy. Those fortunate enough to survive face the harsh new realities of a reluctant public and the exponential growth of virtual “home training” platforms. How do we reconnect with our membership, attract new members, and build lasting trust in our community? Join industry veteran Ken Hanks for an open discussion of our challenges and opportunities.

Key topics include:

  • Foundation of club safety, service, and environment
  • Beyond virtual, the value of making a personal connection
  • Marketing priority, your “exercise as medicine” program
  • Tracking successful weight and health management
  • Forging strategic alliances with the medical community

Featured Speakers:

Ken Hanks

National Sales Manager
MYE Fitness Technologies   

Ken Hanks serves as national sales manager for MYE Fitness Technologies, the industry's largest and most trusted global provider of fitness entertainment, mobile applications and health tracking technology. With a Bachelor of Science degree in Physical Education and a minor in Health Promotion Ken has over 25 years of strategic industry sales experience working with leading manufacturers including StairMaster, SportsArt Fitness, Nautilus, Life Fitness, Reebok, and Star Trac.

Date:  Thursday, Oct. 29, 2020
Time:  2pm ET/11am PT 
Duration:  1 Hour

Register now for this webinar