The uncertainty and challenges of the COVID-19 pandemic and its domino effects on the health club industry reveal the importance of good leadership and management. Learn how to reduce the “noise” of our current state so you can lead and manage effectively in this crisis and future challenges. Learn how to focus on the fundamental elements needed for a successful strategy. Find out what club operators should be thinking, planning and doing in an age when consumer fear is high, consumer behavior seems to be changing, unemployment is near record levels, government regulations have increased, technology is being used in new ways and many clubs may not reopen.

Key takeaways will be:

  • Understanding your current state
    • Financially line by line
    • Competitive landscape
    • Management execution requirements
    • Consumer sentiment
    • Staff considerations
    • Survivability 
  • Understanding your near term state
    • Post PPP/stimulus money
    • Closure, survival or optimization?
  • Understanding your mid-long term state

    • Opportunistic 
    • On-going differentiation
  • Mega-trends affecting the Industry

Featured Speaker:

Bill McBride

President and CEO of BMC3 Consulting, Coaching and Club Management

Co-founder, President and CEO of Active Wellness

Bill McBride is a health club industry veteran with more than 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, as well as residential, community, multi-tenant and corporate fitness sites. He co-founded Active Wellness LLC and owns health club consultancy BMC3. He served as chairman of the board of directors for IHRSA, president of MACMA and on the advisory board for ACE. He is an active author on industry education, serves on fitness-related technology company advisory boards and serves as a faculty member for the Medical Wellness Association. He recently served on the ACSM Facility Standards & Guidelines 5th Edition Committee as an editor. He consults and speaks regularly on industry topics throughout the world.


Register now for this webinar