In a connected world, insurers are looking for new ways to interact with members on a device that hardly leaves their side. Using mobile apps, patient portals and even wearables, insurers are interacting with patients more than ever before. But those efforts are only successful if that interaction is two-sided: meaning getting patients to use technology provided by payers is an ever-growing challenge.
We’ll discuss with experts how to develop and promote smartphone apps that will streamline the consumer experience and give insurers more opportunities to coordinate care and provide proactive recommendations.
Topics for discussion may include:
- How to approach app development and what consumers prioritize
- The importance of bundling services (i.e. claims, telehealth, provider directories)
- How to market your app to consumers and boost adoption
- Ways to measure success, engagement and satisfaction