In 2020, consumers purchased over-the-counter (OTC) medicine heavily in March, but then shifted their consumption to vitamins and dietary supplements (VMS) for the remainder of the year. While there are hundreds of webinars looking at where to innovate in VMS, a critical question remains, where to innovate in OTC? In this webinar Catalent partnered with NielsenIQ to bring forward new insights that provide starting points for re-establishing growth via innovation in the OTC market.
Key Learning Objectives:
- New views of the OTC market based on purchasing data
- New insights into usage preferences based on new consumer survey results
- Emerging territories of growth in OTC medicine
- Short and long term opportunities to accelerate growth