Digitalizing business continuity and transformation with effective technology and integration

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As we embark on our enterprise transformation journey post-pandemic, focus is shifting new customer touch points, diminished spending power, ever growing importance of online influencing an marketing techniques.

All these are to be achieved by marketers within a curtailed budget.

These new norms of marketing will test the true resilience of brands and their ability to scale with the rise of new automation technologies to predict, analyse and retain marketing edge, cost efficiently.

Questex presents the CMO INNOVATION SERIES WEBCAST to help you gain new insights on how to expand your customer reach, communicate and deliver value-added offerings at the webcasts.

Agenda

Tuesday, July 21, 2020 (All times in SGT)


10:00am Session Introduction
10:05am

CASE STUDY
Realigning Marketing Strategy to Enhance Revenue: Measuring and Optimizing Pipeline Performance after a Crisis
10:30am

CASE STUDY
Engaging the E-commerce Clientele in an Increasingly Mixed Environment: Strategic Positioning and Rebranding in Retail
10:55am

CASE STUDY
Weathering the Storm: Leveraging Digital Experience to Improve CX During Uncertainty

Speaker:
  • Rahul Mudgal, Global Marketing Director, DOCOMO Digital
11:20am

CASE STUDY
Fast Tracking the New CMO: Trends in Building Swift Connections with Consumers

Speaker:
  • Kushal Manupati, Head of Performance Marketing & CRM, Zilingo
11:45am End of Questex Webcast

Featured Speakers

Rahul Mudgal

Global Marketing Director
DOCOMO Digital

He has over 17 years' experience in B2B marketing, account management and consulting. Currently leading the global marketing at DOCOMO Digital, he is passionate about digital storytelling and design thinking and has been recognised as one of the top 50 marketers in 2016 by CMO Asia and by LinkedIn as a social selling expert. He is also an active member of the advisory board at the CMO Council.

Kushal Manupati

Head of Performance Marketing & CRM
Zilingo

A digital first marketer pioneering digital transformation across multiple industries. Passionate about harnessing data and marketing technology to drive acquisition and retention. Currently heading the digital marketing team and owning the Sales and Marketing Technology stack at Zilingo. Setup the foundations of CRM operations at Uber for APAC and built a global centre of excellence to drive growth and retention of users on the app/platform for Shopee. Prior to that, successfully implemented Omni-channel Tech infrastructure for various healthcare companies in the USA.

Date:  Tuesday, July 21, 2020
Time:  10am SGT (UTC+8)
Duration:  1 Hour 45 Minutes

Register now for this webinar