Title: The Fitness Business of the Future: How Consumer Experience Is Changing Everything
Date: June 13, 2019
Time: 2:00 pm ET / 11:00am PT

Club owners must focus on building an awesome brand today that includes great user experience. Learn about how the following areas fit into this:
  • Hyper-personal – How hyper-personal services and communications can create loyalty
  • Easy – Why frictionless buying should be simple, fast, functional
  • Integrated – Why you need to allow your customers to buy services across platforms
  • Strategic – How to invest in where things are headed, including video and mobile
  • Omnichannel – How to own the customer 24/7
Speaker:

Laurie Kemp
Client Engagement Manager
ABC Financial Services



As the client engagement manager at ABC Financial Services, Laurie Kemp is responsible for engaging with clients to discuss the latest technology advancements and for supporting partnerships that enrich the club and user experience through integration advancement and the evolution of fitness industry best practices. Laurie has 20 years of experience in marketing and account management. She previously was director of marketing and events for two Fortune 500 corporations and has been with ABC for just over a year.

Moderator:

Maria Turco

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