Title: Onboarding Your Way to a Million-Dollar Personal Training Department
Date: Thursday, Apr 4, 2019
Time: 2:00 PM - 3:00 PM EDT

In this webinar, you will get a deep dive into the onboarding process for members and fitness department team members so you can set your facility up for long-term success. We will look at the new member lifecycle from both the member perspective and that of the fitness department with the goal of sharing how to set expectations, deliver on promises, decrease attrition and increase sales.

The presentation will share industry statistical benchmarks that exist in the new member life cycle that show the difference between keeping members or losing them. You will walk away with actionable items and fitness programs to implement based on this data. The goal will be to increase the usage and joy of current members to limit attrition and increase sales.


Mark Koester
Director of Fitness
Active Wellness

Mark Koester has been a prominent figure in the New York City fitness industry for more than 12 years. In 2014 Mark joined Active Wellness as the director of fitness at the prestigious 92nd Street Y. Mark oversees the personal training department with total sales almost three times the annual sales prior to his start in 2013. The facility is now on pace to hit $1.3 million annually, a 300 percent increase.


Maria Turco

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