[eBrief] OTT Bonanza Rising Above the Noise
Over-the-top, or OTT, video content delivery that bypasses traditional broadcast and cable systems continues to gain ground as the method of choice for users who want to access the content of their choice, anytime and anywhere they happen to be.
While Amazon and Netflix often topline the OTT conversation, the space is incredibly full of a diverse range of OTT services with subscription, ad-supported or hybrid business models. Rising above the noise is the trick, and it requires OTT providers to consider innovative content strategies and multiple revenue streams in order to build a sustainable business.
This eBrief will provide insight into the diverse field of OTT service model options, share how to face challenges and create opportunities, and help you choose innovative technologies and responsive platforms.