Men have been embracing the spa industry for years. This webinar by American Spa will dive into the latest habits and stats surrounding spa-going men. Industry experts will talk about the new wave of gender-neutral products, targeted treatments, trends, and more.

This webinar will provide insights that will help spas and wellness brands harness the buying power of men.  

Sponsored by

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Featured Speakers:

Speaker 1

Michael Bruggerman

Chief Executive Officer
Organic Male OM4
Michael Bruggeman holds Master’s from Loyola University’s Quinlan School of Business in Chicago, where he spent 7 of his 22 years in hospital administration.  In 2001 Mike transitioned to boutique hotel and spa operations management, and today is CEO of OM4 and Natural Beauty Group a collection of eCommerce companies founded in 2002.  Mike is Chair of GWI’s Beauty Meets Wellness initiative and serves on the Board of Trustees for the National Repertory Orchestra in Breckenridge, CO where he lives his life motto:  Work hard, play hard and make a difference!
Speaker 2

Michael Gilman

Founder & CEO
Grooming Lounge

Michael Gilman is the Founder and CEO of Grooming Lounge, a pioneering company in the men’s grooming space. Launched in 2000 with the introduction of its Flagship Barbershop & Men’s Spa in Washington, D.C. and its first-to-market internet destination at, the Grooming Lounge has since sprouted many quality extensions, including a second shop in Northern Virginia and the company’s own-line of 18 Barber-Developed grooming products.

Speaker 3

Dr. Norman Rowe, M.D., M.H.A., L.L.C.

Rowe Plastic Surgery
Dr. Norman Rowe, MD is a board certified plastic surgeon by the American Board of Plastic Surgery and is recognized both nationally and internationally as a leader and an innovator in the plastic and cosmetic surgery. Dr. Rowe specializes in breast procedures, rhinoplasty procedures, and revision procedures. His extensive experience can help patients who desire any type of face, breast, body, or skin treatments. Dr. Norman Rowe specializes in the latest and most innovative techniques to reduce scarring and trauma from surgery, and he is widely regarded for his short-scar breast reductions.

Natalie Maneval

Managing Editor
American Spa Magazine
Natalie is the managing editor and medical spa reporter at American Spa. In her role, Natalie oversees the monthly print production of the magazine and creates several digital newsletters. Natalie has spent her career focusing on wellness, medical, and travel journalism and has written for various publications. She is constantly on the lookout for new wellness products and trends and leads wellness discussions regularly on American Spa’s Facebook Live channel. When she’s not enjoying her favorite medical spa treatment, the Venus Freeze Facial, she can be found hiking around the globe.

Register now for this webinar