Confused about choosing the most effective CBD products for your clientele, successfully marketing the ingredient, and understanding the rapidly changing legislation? Then this webinar is for you!

Moderated by two American Spa editors, this webinar will feature a lively discussion with industry insiders about the evolving CBD market and how you can make the most of this popular ingredient. From the latest research and studies to the FDA’s recent stance, you’ll learn how to recognize weedwashing when you see it, determine how to respond to client concerns, and discover what cannabinoids are showing real promise in the industry.

Overall, you’ll get the lowdown on how CBD is transforming the spa and wellness industries.



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Speakers:

Speaker 1

Heather Mikesell

Editor in Chief
American Spa
Based in New York City, Heather Mikesell is the editor in chief of American Spa magazine. She graduated from Michigan State University before attending New York University’s Summer Publishing Institute. An award-winning journalist, skilled in writing, copyediting, and media relations, she has written for Elite Traveler, Islands, Kiwi, Luxury Travel Advisor, Organic Spa, Porthole Cruise, Spa, Travel Agent, abcnews.com, jetsetter.com, outside.com, and wellandgood.com. Heather is frequently called upon to comment on various spa and wellness trends for outlets, such as The New York Times, Well + Good, and Crain’s. When she is not enjoying Champagne facials, caviar creams, and other pampering perks of her profession, she is likely to be found defying State Department warnings in search of adventure.
Speaker 2

Samantha Reed

Editor
American Spa

Samantha (Sam) Reed is an editor at American Spa. In addition to writing for the print publication, she also helms the brand’s digital and social offerings, creating and curating content for the American Spa website, social media accounts, and newsletters. A journalism graduate of Rider University, Sam got her start in the industry as part of the editorial team for the Travel Group at Questex, writing for both the Travel Agent Central and Luxury Travel Advisor websites and magazines. These days, Sam can be found searching for the best spot to grab a bite in Brooklyn and all the dogs she can pet.

Speaker 3

Coleen Janeway

Global Brand Advisor, STARE Cosmetics
Founder, Skin Food Body Love
Coleen Janeway is a beauty expert, writer, editor, and skinfood chef. Former owner of her own award-winning medical spa. Coleen has had the unique opportunity to oversee, advise, and drive growth of other successful wellness and beauty brands. She has been working with CBD brands since 2016 and is excited to see this market continue to rise and gain positive exposure.
NOW AVAILABLE ON-DEMAND

Register now for this webinar